End-To-End Traceability: The Start of Supply Chain Safety

In order to retain conscious consumers, brands must maintain a greater level of transparency, achievable by a whole-chain traceability solution. By investing in comprehensive track and trace technology, brands can utilize the information collected to empower and educate their consumers with the data behind their food. This also allows brands to have increased visibility into their suppliers and growers, enabling them to be confident in the integrity of their organic and non-GMO products—even more valuable as food fraud is becoming a rampant issue.

The food industry is experiencing a renaissance, with safety and transparency the cornerstones of this new direction. As consumers continue to express concern with what is in their food, and federal regulations begin to reflect this sentiment, it is increasingly important for food growers, suppliers, and retailers to deliver the highest quality products with the most clarity possible. End-to-end supply chain traceability can help the industry to meet these stringent requirements, maintain brand integrity, mitigate future quality issues, and empower conscious consumers.

Wiltse is the CEO of FoodLogiQ. Reach him at [email protected].