FDA has issued draft guidance to help ensure appropriate labeling of plant-based products that are marketed and sold as alternatives to milk, dubbed “plant-based milk alternatives” (PBMA). This draft guidance will provide the food sector with recommendations that will result in clear labeling and clarify that the common or usual names of some PBMA have been established by common usage.
The agency recommends that PBMA products labeled with the term “milk” in their names, such as “soy milk” or “almond milk,” and that have a nutrient composition that is different from milk, include a voluntary nutrient statement that conveys how the product compares with milk based on USDA’s Food and Nutrition Service fluid milk substitutes nutrient criteria. FDA hopes that these statements will help consumers understand certain nutritional differences between plant-based products and milk.
If a PBMA is not labeled with “milk” as part of its name, but instead is labeled with another term like “beverage” or “drink” and does not make a claim comparing the product to milk, then the voluntary nutrient statement recommendations in the draft guidance do not apply.
In 2018, FDA issued notice soliciting comments from the public to gain insight into how consumers use PBMA products and how they understand the term “milk” when included in the names of products made, for example, from soy, peas, and nuts. The agency received more than 13,000 comments.
After reviewing these comments and conducting focus group studies with consumers, the agency determined that consumers generally understand that PBMA do not contain milk and choose PBMA because they are not milk; however, many consumers may not be aware of the nutritional differences between milk and these products. For example, almond- or oat-based PBMA products may contain some calcium and be consumed as a source of calcium, but their overall nutritional content is not similar to milk and fortified soy beverages and, thus, they are not included as part of the dairy group in the dietary guidelines.
Comments on the draft guidance can be submitted to Regulations.gov.
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