Overcome the Language Barrier

Working with the Hispanic Culture

Learning about their culture will help with communication

By Vincent Fasone, RS

You may have heard the terms “Latino” and “Hispanic” used when referring to individuals who speak the Spanish language. Often used interchangeably, the terms have many different definitions, but are generally understood to mean the following: Latino is defined as “a native or inhabitant of Latin America,” and Hispanic is defined as “a native or inhabitant of a Spanish-speaking country or country that was formerly ruled by Spain.”

When interacting with Hispanic employees, keep in mind that their treatment of one another is usually more formal than is customary here in the U.S. Handshaking is a common practice for greeting and leave taking. Hispanics also tend to be more relaxed and flexible about time and punctuality than Americans, and not being on time is a socially acceptable behavior.

Corruption a Factor

If you are a government official working to ensure proper food safety procedures, keep in mind that in most Latin American countries, corruption among government officials is, unfortunately, the norm. Because of this, the majority of Hispanics are reluctant to trust government officials.

Due to poor economic conditions in their home countries, many Hispanics revert to survival mode, becoming very creative in finding ways to make money to support their families. A large majority opt to sell food from their homes, in front of their houses, at the entrances to subway stations, from the trunks of their cars, and at construction sites. Obviously, this practice poses a huge concern for food safety.

Poor economic conditions cause necessity to become the mother of resourcefulness, and food employees may bring that mindset to the retail food business. Not washing hands thoroughly with soap, drying with paper towels, or washing often enough may have been ways they were taught to save money. These employees may also think that reusing food containers is a way to conserve them. Your employees may need to be reassured that these resources need not be conserved—and told why reusing may pose a food safety hazard.

Interacting With Community

Some key points to keep in mind when interacting with the Hispanic community include:

• Use Spanish words or phrases that you know, as it indicates respect;
• Do not discuss immigration status with them;
• Do not refer to all Hispanics as Mexicans;
• Be respectful;
• Do not assume your Hispanic employees have a low level of education; you may be speaking with someone who was a surgeon or lawyer in their home country; and
• Do not be afraid to shake hands with them upon arrival and departure.

The Hispanic culture is colorful, and the community is strongly oriented around family and religion. They are hard working and respect those they work for. Learning about their cultural behaviors, beliefs, and language will help in communicating the food safety behaviors they need to successfully perform their jobs. ■

Fasone is a Hispanic cultural liaison and consultant. Reach him at [email protected]