Bakery cafe operator Panera Bread Co. said on January 13 it had removed artificial ingredients from its food menu and Panera at Home products in the U.S.
The company had said in August that by the year end it would remove artificial flavors and colors, preservatives, and sweeteners from the food served at its 2,000 restaurants.
The additives removed include federally-approved artificial colors, sodium benzoate, sodium nitrite, and sodium phosphate, the company said.
St. Louis-based Panera said it had reformulated 122 ingredients, resulting in changes to most of its bakery-cafe recipes. It has also partnered with more than 300 food suppliers to replace ingredients and change preparation methods.
The company sells items such as bread, soup, and coffee under its Panera at Home brand.
Restaurant chains, including McDonald’s Corp. and Yum Brands Inc.’s Pizza Hut, had committed last year to remove artificial preservatives from some of their ingredients and menu items.
Panera founder and Chief Executive Ron Shaich had criticized in August McDonald’s move to remove artificial preservatives from its chicken McNuggets as too incremental.
Panera is getting a little full of themselves here. I find them to be self-righteous and condescending as the snub their noses at everyone else thinking they are better then you. Need proof, go eat there. I use to like their food, now nothing on their menu has any flavor. I personally have stopped going there since their commercial aired, “…get a sandwich or something? You don’t just graduate med. school or something?” Really? Really? You’re trivializing higher education. Something that a person invests 8+ years of higher education, with eat a sandwich that takes less than 15 min. I’m not a doctor but I value higher education. Get over yourselves and concentrate on making something with flavor.